GP TELEHEALTH PATIENT ACQUISITION & BUSINESS GROWTH
Grow your GP telehealth practice around the right patients and services
HCPA helps GP telehealth practices strengthen patient acquisition, referral pathways, practitioner utilisation and follow-up while building systems that can support increasing consultation volumes.

Telehealth removes many geographic barriers, but it does not make every patient or service equally suited to remote care. Sustainable growth starts with understanding where telehealth genuinely improves access and where the practice can deliver consistent, clinically appropriate care.
It also depends on matching patient demand with practitioner availability. Increasing enquiries without enough appointment capacity, effective follow-up or a clear service proposition can increase acquisition costs and administration without improving practice performance.
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HCPA helps you pursue new clients, services and expansion opportunities while keeping regulatory requirements, operational capacity and commercial goals aligned as the business grows.

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16,000+ Businesses are growing faster
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$2.1B+

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16,000+ Businesses are growing faster
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Where is the potential to grow a GP telehealth practice?
The opportunity is not simply to reach patients nationally. It is to identify patient groups and service areas where remote access solves a real healthcare problem and the practice has the capacity to deliver the service well.
Focus on patient access needs
Telehealth can be particularly useful where patients face geographic, mobility or other barriers to attending in person.
The Medical Board recognises an important role for telehealth in rural and remote care, inclusive access and circumstances where patients cannot readily consult their usual doctor.
Strengthen ongoing patient relationships
Telehealth can also extend an existing GP relationship through appropriate follow-up and longer remote consultations, so practices can improve access without treating every consultation as a one-off.
Participating MyMedicare practices can access additional longer MBS-funded telehealth items for eligible registered patients.
Build referral pathways around continuity of care
Referral relationships can help a telehealth practice reach suitable patients while keeping care connected to the broader health system.
The RACGP’s \ position on telehealth-only services recommends encouraging patients to maintain a relationship with a usual GP and, with consent, securely sharing relevant consultation information with that practice.
Turn telehealth demand into sustainable growth
A stronger GP telehealth strategy can help the practice work towards:
more consistent and relevant patient enquiries
better practitioner utilisation
stronger patient follow-up and retention
clearer referral pathways with other healthcare providers
a service mix focused on patient needs suited to remote care
less manual administration as volumes increase
growth that maintains continuity and clinical quality
HCPA can help identify which patient, service and referral opportunities are commercially realistic, then align acquisition with the practitioner capacity available to service them.
Is your GP telehealth practice ready for more patients?
Do you know which patients and services your telehealth model is best positioned to serve?
Is there enough practitioner capacity at the times patients want appointments?
Are enquiries converting into booked and completed consultations?
Are follow-up and referral processes clear?
Can your booking, clinical and communication systems handle greater volume?
HCPA can review current capacity, patient demand and practitioner utilisation before further investment in acquisition.

How HCPA supports sustainable GP telehealth growth
Telehealth growth depends on balancing patient demand with available clinical capacity.
A wide geographic market can create opportunity, but the commercial model still depends on attracting suitable patients, providing appointments when they need them and delivering services that work well remotely.
Identify the strongest patient and service opportunities
HCPA can assess the telehealth model, patient demand, practitioner capacity and current service mix to identify where growth is most commercially and clinically realistic.
Strengthen patient acquisition and referral pathways
This can include market positioning, digital patient acquisition and relationships with GP practices, allied health providers and other healthcare organisations.
Prepare systems for greater consultation volume
HCPA can review intake, bookings, practitioner utilisation, follow-up and practice-management workflows so increasing consultation volumes do not create unnecessary administration.
How HCPA builds your telehealth growth plan
Assess the current telehealth model
Review patient demand, service mix, practitioner capacity, consultation volumes and the existing patient journey.
Identify the strongest growth opportunities
Determine which patient groups, services, referral channels and capacity gaps offer the most realistic opportunity.
Develop the growth strategy
Build a practical plan around patient acquisition, referrals, practitioner utilisation and continuity of care.
Prepare the practice to scale
Strengthen systems, follow-up and clinical capacity, then measure performance and refine the strategy as consultation volumes increase.
Build the growth plan around real practice performance
Growth decisions should start with the numbers already coming from the practice.
Track enquiry sources, acquisition cost, booking conversion, completed consultations, practitioner utilisation, cancellations, patient retention and demand by service and appointment time.
This can show whether the next opportunity is stronger marketing, different practitioner availability, a clearer service offering or better use of the demand the practice already generates.
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Backed by HCPA’s First Client Guarantee
For eligible businesses, HCPA’s support extends beyond developing the growth strategy. Once your business is operational, HCPA works with you to secure your first paying client within 12 months.
What does a stronger GP telehealth practice look like?
The goal is not simply more consultations. A stronger telehealth model reaches patients who benefit from remote access, uses practitioner capacity effectively and maintains clear connections with the patient’s wider care.
MyMedicare supports continuity between registered patients and their preferred general practice and provides participating practices with access to additional longer MBS-funded telehealth services.
HCPA can help your practice work towards:
increasing relevant telehealth patient enquiries
improving consultation-book utilisation
matching practitioner hours more closely to demand
strengthening patient retention and follow-up
building referral relationships with other healthcare providers
reducing avoidable manual administration
creating a clearer pathway between virtual and in-person care
growing without making the patient journey more fragmented
The result is a telehealth model where demand, practitioner capacity and continuity of care support each other.
Frequently asked questions about GP telehealth growth
Which patient groups and service areas offer sustainable growth opportunities for a GP telehealth practice?
Start with areas where remote care improves access and the consultation can be delivered safely without unnecessary fragmentation.
Potential opportunities may include patients facing geographic or mobility barriers, ongoing care where a clinical relationship already exists, and services where assessment and follow-up can work effectively through telehealth.
The Medical Board recognises telehealth’s role in improving access for rural and remote patients and people who may be unable to attend in person.
How can a telehealth practice build referral pathways while maintaining continuity of care with patients' regular GPs?
Make information sharing part of the referral model.
With patient consent, provide relevant consultation information to the usual GP and make it clear when ongoing or in-person care should return to them.
The RACGP recommends this approach for telehealth-only services to reduce fragmentation of care.
How can a GP telehealth practice attract more patients?
Start by defining which patients and services the practice is best placed to serve rather than marketing a generic GP consultation to everyone.
Then align search, digital marketing, referral relationships and messaging around those needs. Increase acquisition alongside practitioner availability so additional marketing does not simply create longer waits or enquiries the practice cannot service.
What can limit growth in a telehealth practice?
Common constraints include insufficient practitioner capacity, high patient-acquisition costs, poor enquiry-to-booking conversion, weak retention and too much manual administration.
Growth can also stall when the practice tries to market too many services without a clear reason for patients to choose its telehealth model.
How can a telehealth practice improve practitioner utilisation?
Track booked and unfilled consultation capacity by practitioner and time period.
Compare that with when enquiries and bookings actually occur. Practitioner availability and patient acquisition can then be adjusted around real demand rather than fixed hours that repeatedly remain unused.
Can MyMedicare support GP telehealth growth?
Yes, particularly where telehealth forms part of an ongoing relationship with a patient’s regular general practice.
Participating MyMedicare practices can access additional longer MBS-funded telehealth services for eligible registered patients.
Should a telehealth practice focus on one-off consultations or ongoing care?
That depends on the service, but ongoing clinical relationships can create a stronger foundation for continuity and follow-up.
The Medical Board of Australia’s telehealth guidelines state that telehealth is generally most appropriate within a continuing clinical relationship that also includes in-person care where practical.
For telehealth-only models, the RACGP recommends supporting rather than replacing the patient’s relationship with their usual GP.
How can telehealth grow without creating more administration?
Look at the full patient journey rather than individual pieces of software.
Booking, intake, practitioner allocation, consultation records, billing and follow-up should connect so higher consultation volumes do not require the team to repeatedly enter information or manually move patients between systems.
How do you know whether telehealth marketing is actually working?
Do not judge performance only by enquiries.
Track acquisition cost, enquiry-to-booking conversion, completed consultations, repeat appointments and revenue by patient source. A channel generating many low-converting enquiries may be less valuable than one producing fewer patients who consistently book and return.
When should a GP telehealth practice add another doctor?
When demand is consistently exceeding available clinical capacity and the existing practitioners are being used effectively.
There is no fixed threshold. Add practitioner capacity when appointment demand supports it rather than recruiting ahead of patient volume and carrying unused clinical hours.
Related GP telehealth resources
Starting a GP telehealth business
Planning to deliver general practice care online?
Maintaining GP telehealth compliance
Need help with Ahpra, Medicare, privacy or prescribing requirements?
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